Piqua residents invited to participate in brand development questionnaire

185

PIQUA – The City of Piqua invites community members to participate in a questionnaire as the City works to develop a brand identity for the organization.

The questionnaire is a piece of a multi-step process involving research review, community interviews and in-depth survey data analysis. The City is working with a Columbus-based creative strategist to conduct research and develop cohesive brand guidelines for the organization.

“The goal of our work is to create a plan that steers how we communicate about the City as we attract and retain residents, businesses and visitors,” said Piqua City Manager Paul Oberdorfer. “The questionnaire allows us to collect perceptions and goals from a diverse cross-section of our residents to ensure we are creating a brand identity that is truly representative of our community.”

The six-question survey takes 10 to 15 minutes to complete. Answers collected in the questionnaire are anonymous.

To participate in the questionnaire by the April 12 deadline, visit tinyurl.com/piquabrand.

Those unable to complete the questionnaire on a computer may call Public Information Officer Michelle Perry at 937.778.2038 to complete the survey on the phone or on paper.