Downtown Sham-Rockin’ Madness event


GREENVILLE – Main Street Greenville and the downtown businesses invite you to a day of chance and a night of celebration during their Sham-Rockin’ Madness event!

Come try your luck and celebrate with us! Downtown businesses will host their own “Irish” themed activities and promotions for you to enjoy! Make sure to visit your favorite shop’s social media pages for

more details closer to the event. Refined and Bread of Life have announced that they will be offering a special discount if you’re wearing green! In addition, Refined asks that you share your luck by donating to the Pregnancy Help Center, as they will be collecting food, diapers, and hygiene items for mothers in need in our community.

Main Street Greenville will be hosting a “Crack the Code” activity from 11 am-4 pm at the Welcome Center, 421 S Broadway. This special activity is sponsored by Wieland Jewelers and Michaels Fine Clocks & Jewelry. The “LUCKY” one who cracks the code will get the contents inside! What’s inside?? It’s a surprise, but we will give you the value closer to the event date! You’re not going to want to miss this event. Come TRY YOUR LUCK downtown on March 16th.

Looking for some Sham-Rockin’ nightlife downtown? You’re in LUCK, we’ve got you covered! There’s a CELEBRATION going on at Sure Shot Tap house with live entertainment from The Flannels, starting at 7 pm. We hope you will attend and also help us SPREAD CHEER by bringing a small donation of non-perishable items for the Fish Choice Pantry!

Plus, we’re hoping to have other businesses join in on the madness so that we can also have a Shamrock Stroll, giving you the opportunity to take a stroll to other businesses and try their Irish offerings of beers, cocktails, and more!

Mark your calendar now and plan to head downtown and test your luck, drink green beverages, try some Irish delights, and more! Don’t forget to wear your “GREEN” so you don’t get pinched!

Schedule of Events

Starting at 11 am

Downtown Shops Offering Irish Promotions Main Street Greenville – Crack The Code Activity

Starting at 7 pm

Celebration at Sure Shot Tap House Live Entertainment – The Flannels Spread Cheer – Food Drive Shamrock Stroll Downtown – YTBD

What else is new that we think you will like? The 2024 Events Calendar! This year, we changed things up: We will still have the popular staples such as the Artisan Stroll, Beggars Night Downtown, and the Hometown Holiday Horse Parade. We added some pretty cool Saturday events and will still be having First Fridays from April to August, which is now called the “First Friday Season.” So what else is new?

“Stay tuned, we’re so excited to bring the community A Spring Shop Hop with the Easter Bunny; Darke Side of the Moon Solar Eclipse Weekend where downtown will be the Hub of Entertainment; Dancing In The Street Event; Push em’, Pull em’ & Ride em’ Patriotic Parade and more!” said April Brubaker, executive director. Please check out the 2024 Events Calendar on the website and on social media and add them to your calendar, as the events are planned and finalized the details will be added there.

Main Street Greenville is a non-profit organization that supports downtown Greenville through stimulating and supporting revitalization efforts, historic preservation, and economic growth. The organization welcomes private donations and volunteers to help fulfill their mission. In addition, they rely on generous contributions from corporations, foundations, grants, merchants, partnerships, and the city of Greenville to sustain operations year after year. To learn more about the organization, visit their website at and follow them on social media. You can also contact April Brubaker at (937)548-4998 or by email at