GREENVILLE – Main Street Greenville held a Downtown Merchant Mixer at the Wayne Theatre. This was for small businesses in downtown Greenville to meet, attend an open board meeting, and listen to Veronica Nunamaker, Director of Marketing at the Dayton Chamber of Commerce, give a presentation.
During their open board meeting, April Brubaker gave an update on businesses downtown.
The Valentine’s Day promotion that ran from January 14 to February 14 had over 40 business participants. They received 1,662 entries, over $83,000 in $50 purchases from downtown businesses.
Sweet Annies Cabin is closing. They have been downtown for 28 years and will be greatly missed.
Creme de la Creme Cakery will be open Friday, March 1, and Saturday, March 2, from noon to 9 pm. They are at 322 S Broadway.
Touch of Earth had its grand opening the first week of February. They are at 302 S. Broadway.
A new store is coming in that will likely be going into where Sweet Annie’s Cabin is. This will be a new toy store.
Also discussed in the open board meeting were a few upcoming events.
March 16 is the Sham-Rockin Madness Downtown event. This includes the How Lucky Are You Promotion at Businesses downtown from 11 am – 4 pm. Businesses will have their own activities and promotions.
During the Sham-Rockin Madness, a Crack the Code event will be at the welcome center. They will have a lockbox with jewelry donated by Weiland Jewelers. Participants will have one try to try a code and win the box’s contents. Participants will also enter their names into a drawing in case no one guesses the code.
After the open board meeting, Veronica Nunamaker spoke.
Nunamaker spoke about collaborating with fellow small businesses, improving their marketing, and learning how to tailor a business’s marketing to their specific audience.
Nunamaker also discussed social media and how important it can be for small businesses to keep up with it.
“What I would recommend is put your media out there on socials for free and engage with the customers,” Nunamaker said. “If customers are posting about what you are putting out there, reply. Say, hey, thanks. Can I share this on my social page? Amplify their message instead of having to create your own. Sometimes your customers are going to say exactly what you want them to say.”
Veronica Nunamker’s talk was beneficial for small business owners and managers. A small business owner improving their marketing and collaborating with other small businesses nearby can really help their business continue to grow.